So you’ve got a product or service that you want to get out there. With so many channels to choose from where do you even start. The answer is simple, LinkedIn. If you’re interested in boosting your sales then keep on reading to find out how to sell on LinkedIn.
The whole world is going online and finding paying customers is almost impossible.
Social media is ultra-competitive. AdWords and SEO take time and budget and LinkedIn paid advertising is too expensive. Where do you turn if you want to sell your product or service?
You need an ARMY to sell for you – selling your product or service using LinkedIn.
Think about these numbers:
|LinkedIn allows 400 invitations per account per month|
|100 of those invitations will be accepted|
|If the message and target is right, 15 of those will show interest|
|Depending on the price, you might close 1-3|
1-5 deals a month doesn’t sound like much… until you scale it:
An army of 12 = 1200 LinkedIn invitations per week = 12-60 deals per month:
An army of 120 = 120,000 LinkedIn invitations per week = 120-600 deals per month:
Where does this ARMY of marketers come from?Anyone who is willing and able to use their own, personal LinkedIn profile to reach potential attendees can sell on LinkedIn. They grow their personal network and sell your tickets. So the following people could join your LinkedIn selling army:
- Employees or work colleagues.
- Your existing network (if you have one).
- Family looking to make extra money.
- You can deploy our existing army of VA’s to do it for you.
How much time do they spend and how do they get paid to sell on LinkedIn?They spend just two hours a week inviting and sending LinkedIn messages to an audience specified by you. You pay your army a monthly rate plus commission per deal signed. However, this is negotiated on a client-by-client basis.
Who controls the message? Critical to success is:
- The wording of the LinkedIn invitation message
- The wording of the LinkedIn acceptance message
- The wording of all follow-up messages
- The quality of the landing page
- The quality of the target audience
Who trains them to sell on LinkedIn?We provide a video and training manual. Our software is simple and a low level of IT literacy is required. Therefore, they only require a desktop computer and about half an hour to work through the training.
How is it measured?We deploy software on each computer. Firstly, the software contains the instructions for your army to execute on LinkedIn. Secondly, we can see how many LinkedIn invitations they have sent out, how many accepted, and then pass their good quality replies and responses to their captain. This is called a HANDOVER.
Who owns the resulting database?Depending on privacy laws in your country, ownership of the (potentially massive) database and re-using that database in the future are discussed on a case-by-case basis. Suffice to say, we can pull all data that your army has collected from LinkedIn into a central location.
Who handles support?Your army will receive basic training, just enough to execute instructions and answer simple FAQs. They will therefore provide first-tier support and refer all other questions and leads to their CAPTAIN. The CAPTAIN must be supplied by you. Only you know the details of the product or service and only you can ultimately sell it.
Do you spam people when you sell on LinkedIn?Absolutely not. In fact, we do not hard-sell your event on LinkedIn. Instead, the LinkedIn messages carefully nurture a prospect using high-quality content. For example, a short video or a captivating landing page.
Want to deploy a LinkedIn army of Virtual Assistants to sell your product or service? Contact us.