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The Client CheatSheet is your guide to composing LinkedIn messages that will ignite your sales. Watch this video to learn the secrets of how to write your first personalised LinkedIn message, using the examples below as a guide.

You have two kinds of people on your lead scoring dashboard (

  1. Group 1 – those with scores above 6-8 points
  2. Group 2 – those with scores below 6-8 points

Your priority is to get a message, as soon as possible, to Group 1. To make your life easier, use the Mobile app to be notified the moment a LinkedIn lead actions your content.

If you are not able to send this message while they are reading your article or watching your video, that’s ok. Send it as soon as you can afterward.

If you do not have enough leads in Group 1, then send them to Group 2. This message will help push their scores up.

Remember: only spend time sending messages to high-quality people. Never waste your time with the wrong people.

Here’s how to structure that first LinkedIn message

Begin by quickly scanning their LinkedIn profile and/or website for two or three minutes. Look for anything about them or their industry that stands out that you can comment on.

Use this information to customise a 3-4 sentence LinkedIn message: no sales pitch, no fishing for a meeting, no-nonsense. Don’t soften your statements: make your statements bold and strong.

This message is 0% about you.

Here is an example:

[Use “CTRL +/-” to make the images bigger/smaller.]

For now, statements are better than questions. If you feel it relevant ask a question you can – it’s not a hard and fast rule, but statements work much better. They make you look less hesitant and more knowledgeable.

The primary reason for this message is to show them some wisdom/insight that is relevant to them, their business, their job title, etc. You want them to see that you “get them.”

Here are two more examples:

The above example has two mistakes. Can you spot them? The first is the use of the two words ”it seems” and the second is the use of the words “I am guessing.” Take out these softening, hesitant words and re-read the same paragraph without them. Feel its power!

Simple, insightful comments: that’s all. They know who you are and they can see what you do from your LinkedIn profile. Do not sell, do not ask for a call or a meeting.

Remember, you want to send these messages:

  • As soon as they hit a score of 8 (if your mobile phone notifies you that they are engaging with your content right now, send it immediately.)
  • If their score is low, but they are high quality, send them the same LinkedIn message. Why? Because there is a very good chance they will scroll up, re-read your previous messages to them (the messages we sent out on your behalf), and click on your article or video which they didn’t click on before. This pushes their scores up!

If you make a mistake, don’t worry – this is human to human. I accidentally called this gent Richard – thank goodness he was a cool enough guy not to take offense. We booked a meeting shortly after this conversation.

In some cases you can ask questions, especially if you feel the message can be a little more personal. It’s great to be personal, as long as your LinkedIn messages are balanced with professional insight. This is a key phrase, always ask yourself: Does this message show them that I have professional insight?

There is always a temptation to ask them about their product. This pretty much guarantees a response. However, it will be the wrong be careful – don’t deliberately make it look like you might want to buy the product.

Here is the first part of a message I sent to a prospect:

Then my response to his lengthy answer:

To clarify: your industry and offering will certainly alter the way you write your specific LinkedIn message. However, the basic premise is the same: it’s about showing professional insight into them or their industry. If your product or service is for them personally, and not their business, then your professional might be more around them.

The point is that you are not here to ask fluffy questions, you are here to make statements that resonate with them.

Here are other examples: