Effective lead generation strategies are at the heart of any successful UK business. Lead generation actively brings in new potential clients and allows your business to continue growing.

Now more than ever with social distancing and limitations placed on going out, businesses should be learning how to effectively leverage the Internet to grow.

92% of households in the UK have access to the internet. This means you, as a business owner have access to them. Add to this that 97% of people make their purchase decisions online and you have no choice but to be using the online tools at your disposal to grow your business.

Generating leads online can be one of the most effective strategies for growing your business, but can also be a huge waste of time and money if not done correctly. In this article, we are going to explore three of the most effective methods of generating leads online in the UK.

Here’s how to generate leads online in the UK:

  1. Generating Leads with Cold Calling

    Cold calling is a term that strikes fear into even the bravest business owners and sales teams. But it needn’t be that way; if utilised properly and done by a team or individual that has been taught how to cold call effectively, it can be an incredibly powerful tool for generating leads. 

    If you’d like to learn more, head over to this article which explains how to effectively generate leads with cold calling in the UK.

  2. Generating Leads with Social Media

    In years gone by, getting your business in front of the eyes of potential clients required huge amounts of time and money; collecting emails, paying for billboards, pamphlets or TV ads. These ‘spray and pray’ methods do not even guarantee that the desired target market will see your ads.Today, in the palm of your hand, you hold the most effective billboard ever made. Around 4 billion people worldwide use social media in some way, a number so vast you could never hope to reach through traditional methods. 

    With social media you can effectively narrow down who you target by using hashtags, learning how to take advantage of algorithms and posting content which appeals to your niche. Content is simple, easy to produce and highly effective. Every business in 2021 needs to be using social media for lead generation.

  3. Generating Leads with LinkedIn in the UK

    Perhaps the most powerful and yet least used method for generating leads; LinkedIn. LinkedIn is to mainstream social media what Rolls-Royce is to Toyota. Social media is better than other options, it will get the job done, consistently and effectively. LinkedIn, however, is a class act; boasting 760 million members and 260 million active users ranging from CEO’s of tech companies to receptionists, bakers, artists and everything in between.

 


The Captivating One-liner e-book by Scott Cundill

The best LinkedIn lead generation software that incorporates every single one of these features is Maj3.com. It ignites your lead generation and builds your sales funnel in the UK.