Singapore is a highly affluent Southeast Asian market. As such, while cold calling and telemarketing are not illegal, it is frowned upon. However, there are ways of reaching those key decision-makers.
Never cold call in Singapore on a Sunday or public holiday and check the DNC (do not call list) before calling.
The biggest mistake cold callers make in Singapore is to speak to the wrong person. Asian Politeness will keep them on the phone talking to you, and they will listen intently, but the fact is that getting to a decision-maker in Singapore is an absolute must. Furthermore, the “chain of command” is regularly observed so you will feel the innate need to start low and work your way up. However, do not use this bottom-up strategy!
Only call decision makers in Singapore or you will not get a result.
This means you need to be sublimely confident on the phone. You must come across as a highly trained, well educated equal.
The CCAS (Contact Centre Association of Singapore) prescribes that the telemarketer should:
- Only call during office hours
- Identify themselves clearly on the phone
- Identify their company and supervisor/boss (ie. say “I am working for Mr. Scott Cundill and the Maj3.com office)
SECRET: If you warm up your Singaporean contacts on LinkedIn prior to calling them, then you can and will go straight to a decision maker.
How to cold call in Singapore
Every good marketing strategy in Singapore includes the phone: be it cold calling or warm calling. The better the marketing strategy, the warmer and more qualified the calls.
However, it’s vital that you use LinkedIn to connect, converse and only then call those contacts. LinkedIn allows you to get to know the decision-maker before calling them and this makes all the difference.
Your Cold Calling and Warm Calling Strategy for Singapore Needs LinkedIn
A marketing strategy for Singapore needs LinkedIn because LinkedIn is the only social media platform that provides the right kind of data. That is:
- Phone numbers
- Company names
- Email address (yes, LinkedIn provides email addresses)
- Job titles
- Company data like the size of the company, description, etc.
You can do all the research you need on LinkedIn to feed your cold calling… BUT… to access this data, you need to be formally connected to the person you wish to cold call. That means, reaching out to that Singaporean with an invitation message, encouraging them to accept that invitation, and getting a conversation going.
The Maj3.com LinkedIn lead generation service does this for you.
- A LinkedIn Lead Scoring Dashboard
You have hundreds of LinkedIn connections and you cannot reach out and nurture all of them. Lead generation software MUST incorporate a form of lead scoring so you can cherry-pick those that are engaging your content the most. As they engage with your content they score higher, then you move them into your sales pipeline. Now you have turned cold calling into warm calling.
- Sales Funnel Reporting
Can you see your entire sales funnel in one place? Your sales funnel needs to literally sit on top of LinkedIn so your sales funnel builds while you work your Singapore connections. Lead generation software must show you an actual sales funnel report in real-time with all the data pulled from LinkedIn so your cold calling can turn into warm calling.
- Sending emails
Some people respond to LinkedIn messages. Others react to good old fashioned emails. The best LinkedIn lead generation software allows you to send emails in the form of an email journey/email sequence. It pulls the emails from LinkedIn then asks for permission to email them. This is accomplished using an opt-in landing page.
Remember, your goal is to turn cold calling into warm calling. Emails help this process tremendously because they drip feed your LinkedIn Singapore database with messages to keep you top of mind.
The ability to see your trusted connections and their trusted connections means you can ask for a referral. All you do is simply look through the list of connections for a good person to meet, then ask your trusted connection for an introduction. A few clicks and you have a referral. There is no such thing as cold calling a referral – all referrals are, by definition, already warm!
- Mobile App
The best lead generation and cold calling software absolutely must have a mobile version. A mobile app to receive leads in real time so you can call them while they are looking at your content. This is an absolute must have for any marketing strategy.
- Reminders, Tags, and Notes
If you don’t follow-up on LinkedIn leads, cold calls, and warm calls, then you may as well not bother. Reminders in the software will facilitate your follow-ups. Then tag leads, categorise them, and make notes, similar to a CRM system. We call this pre-CRM because it facilitates the lead generation and lead nurturing phase on LinkedIn.
- A Proven Methodology and Process
Just using lead generation software and cold calling gets you nowhere. It is highly recommended that you read this book and learn the right approach that is proven and works. Your cold calling will turn into warm calling and you will see far better results! This book explains:
The Captivating One-liner e-book by Scott Cundill
The best LinkedIn lead generation software that incorporates every single one of these features is Maj3.com. It ignites your lead generation and builds your sales funnel in Singapore.