Event Marketers: A Small Squad Won’t Cut it. You Need an ARMY, Fighting to Fill Your Fixture

Event marketers, you’ve got your work cut out for you. The whole world is promoting events, so filling yours with paying people is almost impossible. Social media is ultra-competitive. Adwords and SEO take time, budget and are not suited to selling tickets for events.

You need an ARMY of event marketers to advocate for you – selling tickets to your event using LinkedIn.

Think about these numbers:

	LinkedIn allows 400 invitations per account per month
	100 of those invitations will be accepted
	If the message and target is right, 15 of those will show interest
	Depending on the price, you might close 1-3

1-3 deals a month doesn’t sound like much… until you scale it:

An army of 12 event marketers = 1200 LinkedIn invitations per week = 12-36 deals per month:

An army of 120 event marketers = 120,000 LinkedIn invitations per week = 120-360 deals per month:

1. Where does this ARMY of event marketers come from?

   Anyone who is willing and able to use their own, personal LinkedIn profile to reach potential attendees. They grow their personal network and sell your tickets. So the following people could join your LinkedIn ticket selling army:
   • Employees or work colleagues.
   • Your existing network (if you have one).
   • Family looking to make extra money.
   • You can deploy our existing army of VA’s to do it for you.

2. How much time do they spend and how do they get paid?

   They spend just two hours a week inviting and sending LinkedIn messages to an audience specified by you. You pay your army a monthly rate plus commission per deal signed. This is negotiated on a client by client basis.

3. Who controls the message? Critical to success is:

   • The wording of the LinkedIn invitation message
   • The wording of the LinkedIn acceptance message
   • The wording of all follow-up messages
   • The quality of the landing page
   • The quality of the target audience

4. Who trains them?

   We provide a video and training manual. Our software is simple and a low level of IT literacy is required. They only require a desktop computer and about half an hour to work through the training.

5. How is it measured?

   We deploy software on each computer. The software contains the instructions for your army to execute on LinkedIn. We can see how many LinkedIn invitations they have sent out, how many accepted, and then pass their good quality replies and responses to their captain. This is called a HANDOVER.

6. Who owns the resulting database?

   Depending on privacy laws in your country, ownership of the (potentially massive) database and re-using that database in the future are discussed on a case-by-case basis. Suffice to say, we can pull all data that your army has collected from LinkedIn into a central location.

7. Who handles support?

   Your army will receive basic training, just enough to execute instructions and answer simple FAQs. They will therefore provide first-tier support and refer all other questions and leads to their CAPTAIN. The CAPTAIN must be supplied by you. Only you know the details of the event and only you can ultimately sell it.

8. Do you spam people?

   Absolutely not. In fact, we do not hard-sell your event on LinkedIn. Instead, the LinkedIn messages carefully nurture a prospect using high-quality content. For example, a short video or a captivating landing page.

Want to deploy an army of event marketers to sell tickets to your next event? Contact us.